Today, 1.2 billion people are using the web from mobile devices. In today's world, this means, if they’re online, they are most likely on their mobile devices.

Although 42% of global website views occur on mobile devices, 88.2% of websites are poorly designed for these experiences. It would be a crying shame to ignore this valuable consumer market with a website that isn’t optimised for any other devices.

The reasons why your website must be responsive.

Smartphone use is dominant and growing
In 2020 the average user spent 4 hours and 20 minutes a day on their mobile phone. That is a quarter of their waking time, that could be utilised to attract and gain customers and revenue. It would hurt your business not to take advantage of this great opportunity.

Having a Mobile Friendly Website impacts SEO

Google prioritizes mobile-friendly websites over those that are not in mobile search results. The Google algorithm change that occurred in 2015 tweaked the way Google displays mobile search results. Websites that are optimized for mobile rank better than those that don’t. It will index your mobile site first, and base your website’s search ranking on that. So even if you have the most optimised site on desktop, if it isn’t mobile friendly then Google will lower your ranking. So keep in mind that not only does a non-responsive site hurt your user experience but also your SEO.

Customer experience matters

You might offer some of the most useful, valuable and unique products or services on the market, but if your website’s mobile experience is poor or non-existent, your company will be a digital dinosaur – encouraging people to seek help elsewhere.

Conclusion

Without a doubt, going mobile matters. A vast majority of the world now uses a smartphone. Usage will continue to increase and technology will only expand the user experience further. Having a fully functioning mobile site is a requirement for any business now. If you stay up to date and treat your mobile site as you would your desktop site, you will be rewarded with revenue and business return.